He believed “ Rhetoric” is the study of communication and persuasion and different message or speech should be made for different audiences at different situations to get desired effects or to establish a propaganda. The speech must be prepared so that the audience be persuaded or influenced from the speech. The speaker must organize the speech beforehand, according to the target audience and situation ( occasion). This makes the communication process one way, from speaker to receiver. The role of the audience is passive, influenced by the speech. It is the speaker’s role to deliver a speech to the audience. The Aristotle’s communication model is a speaker centered model as the speaker has the most important role in it and is the only one active. It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience and Effect. It is also the is most widely accepted among all communication models.Īristotle Model is mainly focused on speaker and speech. This is considered as the first model of communication and was proposed before 300 B.C.

While exploring the human nature scientifically, Aristotle developed a linear model of communication for oral communication known as Aristotle’s Model of Communication.

3 elements of communication